A Tragedy (and Friend Connection) Launched His Career in Radio

During the National Association of Hispanics in Journalism Convention in Puerto Rico in 1989, tragedy struck. The USS Iowa had an explosion onboard, killing 47 people.

Rod Sierra, the only person working for a national news organization on the ground, was called upon to report from the explosion. He conducted many live interviews, including one in collaboration with radio host Bob Collins of WGN Radio.

The director of Collins’ show was so impressed by Rod’s reporting, six months later he offered him a job as a general assignment reporter at WGN Radio. Rod took it.

This first major step in his career in communications wouldn’t have happened if a friend—and fellow actor—hadn’t connected Rod with ABC Radio for a part time job, which eventually turned full time. That friend connection led to Rod’s ABC credentials, giving him front-row reporting access during the Iowa disaster, and launching his radio career.

I first met Rod when he served as the Deputy Press Secretary to Mayor Daley in Chicago. I was curious about how he navigated his impressive career, so we sat down one afternoon over tea. DUring our conversation, he shared the secret to building a meaningful professional network. One of the best pieces of advice he received at Kellogg School of Management from Professor Keith Murnighan stuck with him:

Each week reach out to 3 people: 1 current colleague, 1 other professional person, 1 friend or family member.

Discuss a current issue/challenge you’re facing and seek input and counsel. 

Offer them your help. This will help you build up a meaningful network that can benefit you and your network.

Imagine in 6 months the network you will have fostered by doing these three things. The outreach should be in person, but virtual can work as well. The meetings don’t have to be long—45, 30, or even 15 minutes will do. Look at it as part of your routine, a habit (like brushing your teeth!)

If you try this tip, I’d love to hear how it works for you!

Want to help your team become better at networking? Reach out to schedule a call.